The modern bathroom has evolved from a purely functional space into a personal sanctuary for rejuvenation, skincare, and relaxation. The global bathroom fittings market has risen to the occasion with innovation.
In this blog, we explore the top 10 manufacturers leading the industry today.
1. Kohler Co.
Kohler is arguably the most recognized name in bathroom fixtures, known for blending artistic design with cutting-edge plumbing technology.
- Established: 1873
- Headquarters: Kohler, Wisconsin, USA
- Key Innovations & Features: Known for their “Konnect” smart technology, which allows users to control water temperature and flow via voice commands. Their DTV+ showering system offers a multi-sensory experience involving water, steam, light, and music.
- Market Focus: Luxury and mid-range residential and commercial markets worldwide.
2. TOTO Ltd.
TOTO is the world’s largest plumbing products manufacturer, famous for revolutionizing bathroom hygiene.
- Established: 1917
- Headquarters: Kitakyushu, Japan
- Key Innovations & Features: The inventor of the “Washlet,” an electronic bidet seat. They use “Cefiontect” glaze, a microscopic surface that prevents waste from sticking to ceramic, and “Tornado Flush” technology for high efficiency and cleanliness.
- Market Focus: High-end residential and sustainable commercial projects, with a massive presence in Asia and North America.
3. Leelongs (LEELONGS)
Leelongs is a professional manufacturer specializing in high-quality shower products and bathroom solutions, recognized for its commitment to water purification and modern design.
- Established: 2001
- Headquarters: China
- Key Innovations & Features: They are pioneers in “Revolutionizing Skincare” through advanced filtration technology. Their shower heads often feature 18-stage filtration systems designed to remove chlorine, bacteria, and impurities. They also specialize in high-pressure, non-clogging nozzle designs and eco-friendly ABS and stainless steel materials.
- Market Focus: Global OEM and ODM markets, serving residential and hospitality sectors with a massive capacity for filtered shower heads, bidet sprayers, and soap dispensers.
4. Grohe AG
Grohe is a leading global brand for complete bathroom solutions and kitchen fittings, emphasizing “Pure Freude an Wasser” (Pure Joy of Water).
- Established: 1936
- Headquarters: Düsseldorf, Germany
- Key Innovations & Features: Their “DreamSpray” technology ensures an even distribution of water to every nozzle. They are also leaders in “EcoJoy” technology, which reduces water consumption by up to 50% without compromising performance.
- Market Focus: Premium residential and luxury hospitality markets.
5. Moen Incorporated
Moen is a top-tier manufacturer known for its reliability and user-friendly innovations in the North American market.
- Established: 1947
- Headquarters: North Olmsted, Ohio, USA
- Key Innovations & Features: Invented the first single-handle mixing faucet. Modern innovations include “MotionSense” touchless faucets and “U by Moen,” a smart showering system that can be started from a smartphone.
- Market Focus: Broad residential market, ranging from entry-level to luxury custom builds.
6. Hansgrohe SE
Often confused with Grohe, Hansgrohe is a separate entity known specifically for its focus on shower design and “green” plumbing.
- Established: 1901
- Headquarters: Schiltach, Germany
- Key Innovations & Features: Introduced the first hand-held shower with multiple spray modes. Their “AirPower” technology mixes water with air to create voluminous drops that feel like a rain shower while saving water.
- Market Focus: High-design residential and boutique hotel projects.
7. American Standard (LIXIL Group)
A household name in the Americas, this brand focuses on performance and health-conscious bathroom products.
- Established: 1875
- Headquarters: Piscataway, New Jersey, USA
- Key Innovations & Features: “VorMax” flushing technology that cleans the bowl better than traditional flushes. They also feature “EverClean” antimicrobial surfaces that inhibit the growth of stain and odor-causing bacteria.
- Market Focus: Mainstream residential and large-scale commercial facilities.
8. Duravit AG
Duravit is synonymous with designer bathrooms, collaborating with world-renowned designers like Philippe Starck.
- Established: 1817
- Headquarters: Hornberg, Germany
- Key Innovations & Features: Specializes in sanitary ceramics with a focus on “SensoWash” shower-toilets and “HygieneGlaze” that kills 99.9% of bacteria.
- Market Focus: Ultra-luxury residential and architectural landmarks.
9. Roca Sanitario, S.A.
Roca is a Spanish giant with a massive footprint in Europe, South America, and India.
- Established: 1917
- Headquarters: Barcelona, Spain
- Key Innovations & Features: “In-Wash” smart toilets and “Fineceramic” technology, which allows for thinner, lighter, and more durable ceramic designs compared to traditional porcelain.
- Market Focus: Global mid-to-high-end residential and hospitality sectors.
10. Delta Faucet Company
Delta is a leader in faucet and showerhead innovation, focusing on making everyday water experiences better.
- Established: 1954
- Headquarters: Indianapolis, Indiana, USA
- Key Innovations & Features: “H2Okinetic” Technology, which sculpts water into a unique wave pattern to give the feeling of more water without using more water. They also pioneered “Touch2O” touch-activated faucets.
- Market Focus: DIY consumers and professional contractors in the residential space.
For those looking to partner with a leader in filtered shower technology and bathroom innovation, Leelongs offers comprehensive OEM and ODM services to help you bring premium products to your local market. You can explore our full catalog or discuss custom manufacturing solutions.










